If Sydney is the sophisticated cosmopolitan capital of Australia then Melbourne is the fashion savvy cultural capital, at least that’s how we fancy ourselves.
Adding to this self-perpetuated milieu comes the No Home 12 Film + Fashion Project where designers, filmmakers and photographers collaborate to create a short fashion film.
Now in its second year, No Home 12 has blossomed into an impressive vehicle for film and fashion to coincide and is a rad addition to this year’s L’Oreal Melbourne Fashion Festival’s month long Cultural Program.
“It’s interesting because last year we had a lot of photographers transitioning into film but this year we have a lot of film makers transitioning into fashion,” said Justin Watson, director of BAM Brands and co-creator along with Alastair McCann of the whole film meets fashion concept. With over twenty films, it truly is a melting pot of creative minds and visions collaborating to create something unique.
One of the most impressive films of the screening was Romance of the Exile a film by Charlie Ford from designer Virr. The beach cum forest setting of the film makes for a stunning aesthetic. The slow motion running on the beach is reinvented for a fashion aesthetic and the styling sure makes being lost in a forest and awkward moments with Indigenous elders seem positively enticing. A fantastic soundtrack with “Seaweed and A Feather” by Red Berry Plum.
Ellison’s An Ode to the Muse Winter 2012 collection directed by Tooth and Claw features Australia’s Next Top Model ex-pat Alice Burdeu as a very chic patient at what appears to be a magical mental asylum. Creepy yet captivating.
Forest Winter by Brodie Rocca for designer Livia Arena had a pervasive melancholy and surprisingly scary tone that would rival a horror tale. A pretty girl left in alone in a lone house in the woods, with creaky floorboard to boot was cliché yet delightfully sinister, and with better styling than most horror flicks.
Kudos to Shift directed by Jessie Oldfield & Adam Murfet for designer Above which was the most unique and original of the short films. It also best showcased the actual designs with models strutting, dancing and doing their thing down suburban streets.
Originally published on LUNA Magazine.