Artfully curated flat lays, skilfully chosen filters and envy-invoking images. Instagram is awash with a plethora of beautiful images, revealing the hidden photographer in all of us since the app launched in 2010.
Since then, us #InstaAddicts have been posting roughly 60 million images per day and double tapping to our hearts’ content over 1.6 billion times. That’s a lot of love hearts.
There are some seriously sexy Instagram accounts out there, especially home grown ones. Here are my top picks of Australian Instagram accounts to follow right now. You can also check out the Street Haus Instagram account here.
Vogue Vandal (@voguevandal)
From blue dip-dyed locks, fashion week shenanigans and behind the scenes glimpses, Sydney blogger Domenica posts a variety of fashion, lifestyle and beauty content via Vogue Vandal. Also a Youtube beauty vlogger, Domenica’s classically beautiful Italian looks are pretty easy on the eye, which never hurt anyone, am I right?
We The People (@wethepeoplestyle)
Now based in London town, Jessie Bush of We The People is a blogger, social media guru, photographer extraordinaire. Though we’ve lost this Vogue-contributor over the pond, her picturesque Instagram snaps of idyllic travel destinations and impossibly chic and minimalist wardrobe make it seem like she never left.
Melbourne Girl (@melbournegirl)
Adding clout to Melbourne’s ‘fashion capital’ creed, the brains behind Melbourne Girl, blogger Emily Collie, has mastered the art of flay lay. Documenting all things stylish in my home town, Emily invokes equal parts wardrobe envy and pride in my gorgeous city with each scroll of the thumb.
Bonnie Friday (@bonniefriday)
I met this charming lady during Perth Fashion Festival and fell instantly in love! With her laid-back ‘tude, knowledge of all the best second hand designer stores in WA and a refreshingly honest approach to social media, it’s hard to avoid her charm. For real, follow her and try not to want to be her best friend, I dare you.
My Empirical Life (@myempiricallife)
Tanja Gacic is a Croatian beauty showing us Australians what true glamour is. Now residing in Sydney, this Vogue contributor does casual wear in a pair of Céline leather sandals then transitions into an unabashedly glamorous Alex Perry number with ease. Embracing femininity and high fashion, My Empirical Life is a fashion indulgence I don’t feel guilty about.
Front Row Suit (@frontrowsuit)
The stylish ex-Sydney-sider is now living the Aussie-in-New York fantasy; running about the Big Apple looking effortlessly dapper. Posing against the iconic backdrop, style-muse Liam Mckessar blogs at Front Row Suit, shining light on the often forgotten men’s fashion and grooming.
Ej Maxwell (@ejmaxwell)
Erin Maxwell of blog Love. Shop. Share is the most stylish Mum going round. A monochromatic palette makes outfit posts, an incredibly organised work space and interior inspirations all the more romantic. Even her daughter is stylish! Seriously, the little fashionista has a better wardrobe than I do… is primary-school-normcore a trend?
4th and Bleeker (@4thandbleeker)
Model-cum-blogger-cum-photographer Alexandra Spencer practically is fashion. Sure, it doesn’t hurt having model good looks, but it’s a certain rough around the edges vibe that makes her posts most intriguing. The 4th and Bleeker Instagram account is full of Spencer and her fashion brat-pack – including fellow Australians Montana Cox, Phoebe Tonkin, Stevie Dance and Ilona Hamer – causing mayhem and looking casually effervescent while doing so. The quintessential Aussie beach babe turned LA/New York hipster, Spencer is the cool girl at school you wished you were friends with.
A Melbournian with a natural flair for beauty and fashion, Gemma Watts is putting her talents to good use as Fashion Editor at Couturing.com as well as curating her own social media community. This Instagram account has me dreaming of clean white lines, immaculate flat lays and a wardrobe full of luxe basics. The cohesive aesthetic and consistent style is one to envy.
Chronicles of Her (@chroniclesofher_)
Carmen Hamilton does luxe basics like no other. A wardrobe featuring chunky knits, a well fitting blazer, an oversized denim shirt, leather pants and the perfect black mules are bread and butter to the Chronicles of Her blogger. Perfectly tousled hair, a flawless complexion and the occasional bright lip are icing on the cake for the sartorial ingenue.
Statistics via Instagram. All images via corresponding Instagram accounts.