The Iconic x Julia Sarr-Jamois

Australian e-tailer The Iconic have upped the fashion anti, gaining some serious cool points by bringing on street style star Julia Sarr-Jamois, Australian actress Samara Weaving and DJ Foxes as influencers for the e-commerce site.

Each influencer will join forces with a hero brand already part of The Iconic fold.  First up, Julia Sarr-Jamois puts her fashion cred and fro behind UK high street label River Island. Babin’ blondey Samara Weaving seems a natural fit for Australian label Tigerlily and the petite Foxes is cute in Cameo.

You can shop each of the girls’ looks and be sporting your new goods within three hours if you have digs in Melbourne or Sydney, thanks to uber speedy delivery from The Iconic.

With over 700 labels under their belt and more than 45, 000 products on the site, it’s a pretty nifty little shopping portal.  Always my go-to when I’m looking for Australian and local labels, it’s exciting to see The Iconic spreading it’s fashionable little wings and working with some stella talent internationally and locally.

Use the hashtag #NewIconsofFashion to get in on the conversation with Julia, Samara and Foxes and for your chance to win a cheeky little shopping spree at

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