There aren’t too many lingerie labels out there that cater for all body types, create cute, wearable pieces AND are affordable.
Sure, you have labels like Lonely which absolutely pushes the boundaries of what it means to be ‘beautiful’ and creates stunning pieces, but until recently I hadn’t come across another lingerie brand created specifically with diversity in mind.
Enter Beija London. This little London-based label first caught my eye on Instagram with their earnest photography and warm, honest portrayal of women’s bodies in many shapes, colours and sizes. But aesthetic is not the only thing that’s inclusive about this family-run business, they also pioneer a unique sizing category X, Y & Z each tailored to a different range of cup sizes.
X – designed for ladies with smaller busts, sorted into sizes S, M and L
Y – this one is for ladies who need a little more support and includes cup sizes B – D (this is my go-to category)
Z – the most ‘supportive’ category, includes cup sizes ranging from DD to G
I’ve been a D cup pretty much since the day I turned 20 and can quite confidently say that it’s fairly impossible to find pretty and functional styles in store that fit me. It’s almost as if mainstream brands had a collective meeting way back when and decided that a D cup is the unofficial cut-off size and anyone with a larger bust must not care about what their bra looks like …
Unfortunately, as with many industries creating services and products for women, they apparently forgot to ask us what we actually want, what we’d actually like to wear and what makes us feel good about ourselves.
What I would actually like to wear is lingerie that is sexy and comfortable – and I really don’t want to compromise on either one.
A NEW ERA IN UNDERWEAR
Thank the lord the lingerie gods are finally listening to women in 2018 and brands like Beija can take centre stage.
The team behind Beija were kind enough to send me a selection of bras and undies from their collection and I have to say, besides the obvious craftsmanship and excellent quality, I feel good wearing something I know has been created specifically with my feelings in mind.
Honestly, ordering lingerie online is not my ideal scenario as I’d like to try on the item to make sure I have the right fit. But, I usually wear a bra size 34D and ordered the same in the Caught Up Y Bra and have to say this is an absolutely perfect fit. There’s a more comprehensive size guide on the website but in my experience the bras fit true to size.
As for underwear, I would usually fluctuate between Australian sizes 8 – 10 which is kind of in-between any of the Beija sizes. They group sizes 6-8, 10-12 etc. I found their size 1 a little small so would probably order a size up next time, especially for the styles with a tighter waist band.
Each size category, although shape-wise is altered to suit different sizes, is made using the same materials and with the same emphasis on look and function. This for me is a big plus since, as discussed, I often find once you get to a D cup size and beyond, most brands tend to change the material and style usually for the worse.
But one of the most refreshing things about Beija is their pricing. A bra without underwire, aka the X Bras, will set you back about €60 and bras with underwire in both the Y and Z categories start from around €70. Most lingerie brands will raise the price ever so slightly as the cup size increases which to me is hugely exclusionary and frankly, insulting. Not only am I expected to buy an ugly bra which probably doesn’t fit very well but I also have to pay more for it?!
Beija’s inclusive stance on cute lingerie to fit all body types, shapes and sizes may not seem like it, but is pretty revolutionary for boobs and butts everywhere. I don’t know about you, but those are two body parts I care very dearly about and I’m happy to wear a brand that cares as much as I do about my nether regions.
Where do you usually buy your lingerie? Do you ever have trouble finding pieces that fit?
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